JASPER — Concerned online users of popular social media website forum Reddit watched in shock as a young Jasper man allowed others to brand his chest during a New Year’s Eve party in the Beaver Lake area of rural Jasper.

While the post of the video has since been removed by user Thedudebro4, website visitors can still view the 19-second footage. The graphic video shows the young man, approximately 18 years old, lying on a table, with people at his shoulder holding him down as he tells someone standing above him ‘Go!’ before they apply a branding iron to his left pectoral muscle.